Including any type stories widget is highly recommended for increased engagement with your stories.

Smart Stories allows you to apply two main types of widgets to your stories: sales booster widgets and other widgets.
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Sales booster widgets typically lead to improved sales where a user is required to click to claim a coupon or to directly visit a product page while other widgets are meant to improve the user experience with customized stickers and button among other things.
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Sales booster widgets include a countdown widget, a coupon widget, Shopify "Add to cart" buttons , and Shopify collection buttons.

Other widgets include an email widget, a sticker widget, custom and predefined buttons. It also gives you the opportunity to create and upload your own custom widgets.
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