Smart Stories allows you to create two main types of stories: Advanced and Instant.
Advanced stories allow you to manually curate content, selecting specific images, videos, and widgets to create a tailored narrative. Instant stories on the other hand are generated automatically based on predefined rules and your existing assets.
Advanced stories require more hands-on effort to create and maintain but offer full creative freedom:
Best if you want to have complete control over the content, layout, and sequence of elements within the story.
Ideal for showcasing product launches, seasonal promotions, or telling a brand story with carefully crafted visuals and messaging.
Instant Stories are automated and with that more scalable, making them suitable for ongoing campaigns or evergreen content:
Content within dynamic stories is dynamically pulled from your product catalogue".
Great for showcasing a large number of products or keeping content fresh and up to date without manual intervention.