Skip to main content

How are conversions counted

This article gives you the framework for measuring conversions recorded on your Smart Stories dashboard - Reading Duration: 1 minute

Updated over 8 months ago

Conversions are recorded when:

  1. A user views a story within a 7-day window and purchases an item. This purchase is recorded as a view-through conversion.

  2. A user views a story, and clicks on a story widget within a 7-day, and then purchases an item. This purchase is recorded as a click-through conversion.

Note that click-through conversions have priority over view-through conversions.

Example: if a user views a first story and completes a purchase then visits your e-commerce store again within a period of 7 days and views a second story, clicks on a story widget and completes a purchase again. This purchase be recorded as 1 click-through conversion.

Did this answer your question?