The view rate is a ratio of unique views over impressions. Unique views are based on the number of distinct users who have viewed your stories at least once within 7 days. Impressions are counted every time a story is loaded on your website.
For example: if your unique views show 10 and your impressions 100, your view rate will be 10% indicating that 10% of your unique users over a period of 7 days have viewed at least one of your stories.
How is the view rate calculated
This article gives you the framework for measuring the view rate recorded on your Smart Stories dashboard - Reading Duration: 1 minute
Updated over 8 months ago