Unique views on your stories are recorded once every 7 days (7-day attribution window) when a user views a story in an auto-play or click-to-play template.
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For example: if a user A views your story on Day 1 and then returns to view the same or any other story on Day 3 and Day 5, 3 views will be recorded and shown on your Smart Stories dashboard for user A but only 1 unique view. This is because the same user has seen your stories multiple times within a period of 7 days.
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βOnly after 7 days the first story view is the user considered a new user and an additional unique view is recorded again.
How are unique views counted
This article gives you the framework for measuring unique views recorded on your Smart Stories dashboard - Reading Duration: 1 minute
Updated over 8 months ago